Young Readers Trust Traditional Media Over Digital-Only Sources
The study was co-sponsored by...Elite Daily?!
Because everyone does this…
A new research project published yesterday by the University of Florida College of Journalism and Communications reached one surprising and one slightly less surprising conclusion:
- Young people get a majority of their “news” from digital-only sources
- Those who consume more traditional media also feel more informed
Amusingly, this study was put together by Elite Daily — a completely unreliable clickbait site that you should never read. It involved a random sample of 1,300 post-Millennials (UGH) who, for some unknowable reason, subscribe to that site’s email newsletter.*
Here’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in