Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage that sock sales are their top revenue generator.
But the panel discussion wasn't all fun and games. During a Q&A, a few audience members asked what they plan to do to make sure the app—that's popular on college campuses and lets users post anonymous messages, or "Yaks," people within a certain geographic area can see—is used safely.
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