Yesterday’s World Cup Final Was the Most Talked-About Sports Event Ever on Facebook

Generated more posts than the 2013 Super Bowl

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The 2014 FIFA World Cup Final yesterday between Germany and Argentina was the most talked about sporting event ever on Facebook, as 88 million people had over 280 million game-related interactions (posts, likes, and comments), easily breaking the previous record set by the 2013 Super Bowl of 245 million interactions.

The most-discussed players during the match were Argentina's captain, Lionel Messi, and German substitute Mario Goetze, who scored the game-winning goal. U.S. Facebook users led the way with the most interactions at 10.5 million, with host-nation Brazil generating 10 million, Argentina 7 million and Germany 5 million.

The World Cup final also set a Twitter record for tweets per minute, with 618,725 at its peak, shattering the previous record of 580,166 set during Germany's 7-1 defeat of Brazil. The final failed, however, to set the record for total tweets. Its 32.1 millions tweets could not equal the 35.6 million generated by the Germany-Brazil match. 


Source: VIA Agency

Source: Twitter and CartoDB

@ErikDOster Erik Oster is an agencies reporter for Adweek.