Yes, a Viral Science Video

Sleep explainer takes off on YouTube

As Jesse Pinkman might have put it, "Yeah Science!" Last week, the YouTube network ASAPScience posted a video dubbed "What if You Stopped Sleeping?" The simple-but-informative-and-interesting-to-most clip took off, generating 3.5 million views in a week, according to the latest data from VidIQ.

Alas, science only goes so far. The two other biggest clips on VideoWatch's ranker last week featured Smosh twerking and another Wrecking Ball parody. Check it out:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

The ranking is also meant to capture "born-on-the-Web" YouTube content. Thus, material like clips from TV shows, movie trailers, video games and music videos are not included.

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