Yes, Groupon Trolled Everyone with Its 'Alexander Hamilton' President's Day Campaign
To the many, many media outlets that covered Groupon‘s Friday press release announcing its decision to run a President’s Day campaign honoring “former President” Alexander Hamilton and “wondered” whether it was all a joke:
- Are you perhaps not familiar with this company and its signature promotional style?
- Was your question even more disingenuous than the press release that inspired it?
The deal, created to “honor” the non-president by giving customers a Hamilton ($10) off each order of $40 or more at local businesses, should have been good enough on its own—but of course Groupon had to get as much attention as possible…
We’re still a little surprised that anyone questioned whether this was a serious campaign, given the overly earnest (red flag) language in the press release.
The $10 bill, as everyone knows, features President Alexander Hamilton — undeniably one of our greatest presidents and most widely recognized for establishing the country’s...
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