Yes, Groupon Trolled Everyone with Its ‘Alexander Hamilton’ President’s Day Campaign


To the many, many media outlets that covered Groupon‘s Friday press release announcing its decision to run a President’s Day campaign honoring “former President” Alexander Hamilton and “wondered” whether it was all a joke:

  • Are you perhaps not familiar with this company and its signature promotional style?
  • Was your question even more disingenuous than the press release that inspired it?

The deal, created to “honor” the non-president by giving customers a Hamilton ($10) off each order of $40 or more at local businesses, should have been good enough on its own—but of course Groupon had to get as much attention as possible…

We’re still a little surprised that anyone questioned whether this was a serious campaign, given the overly earnest (red flag) language in the press release.

The $10 bill, as everyone knows, features President Alexander Hamilton — undeniably one of our greatest presidents and most widely recognized for establishing the country’s financial system.

Beginning Saturday, Feb. 15 at 9 am CST, shoppers will be able to redeem this offer by using the promo code “10OFF40LOCAL”, which isn’t very catchy, but neither was President Hamilton’s famous saying, “nobody expects to trust his body overmuch after the age of fifty.”

In case you’re still wondering whether someone on the marketing team got fired this weekend:

OK, then. It was a nice way to get media attention and fool lots of self-righteous people into feeling smart, but our first question on hearing about the campaign was “Do people still use Groupon, or what?”

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.