Yes, Facebook Is A Viable Marketing Strategy For Startups
We strongly disagree with a certain post claiming Facebook has lost some of its luster for startups.
I was somewhat surprised to read an article this morning by a venture capital associate claiming that Facebook is no longer a viable marketing solution for startups, something which is completely unsupported in her article.
The title probably should have been “Why the Facebook Platform Is No Longer Viral,” which is a much more legitimate claim. Sarah Tavel, who authored the post, argues that Facebook is no longer like it used to be in 2007, when applications could become massive overnight.
The problem with her argument is that she uses social media-based startups to represent all Internet-based startups, which is outlandish to say the least.
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