Yelp is the latest company to come under fire from the Federal Trade Commission (FTC) for allegedly gathering names and email addresses from children without parental consent.
The San Francisco company paid $450,000 to settle the FTC's lawsuit, reports Bloomberg.
The commission alleged that Yelp violated privacy laws over a four-year period starting in 2009, when it failed to disqualify the registration of minors who opened accounts.
Yelp’s blog states that “only about 0.02 percent of users who actually completed Yelp’s registration process during this time period provided an underage birth date, and we have good reason to believe that many of them were actually adults.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in