Yelp Officially Joins Apple Maps

Local business review site Yelp has marked a pin in Apple's answer to Google Maps. Now that Apple's latest operating system, iOS 6, is ready for download, iPad and iPhone users will be able to check out Yelp reviews on Apple maps in 17 of the countries that use Yelp.

Local business review site Yelp has marked a pin in Apple’s answer to Google Maps. Now that Apple’s latest operating system, iOS 6, is ready for download, iPad and iPhone users will be able to check out Yelp reviews on Apple maps in 17 of the countries that use Yelp.

The feature will compete directly with Google’s integration of Zagat ratings into its own mapping system. Yelp has a thriving community of amateur critics whose detailed reactions to the food service in their neighborhoods keep local merchants on their toes, while Google blends anonymous user ratings with professional reviews from a trusted publication.

Though most iOS 6 reviewers have mentioned the Yelp integration only in passing, their responses to it have been favorable.

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