In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.
Also on the podcast, agencies reporter Minda Smiley highlights the great projects agencies are doing to help small businesses.
And streaming editor Kelsey Sutton speaks with HitRecord founder Joseph Gordon-Levitt about his quarantine collaboration YouTube project.