Yapyzal Allows Facebook Users To Make Purchases Directly Via Offers Without Leaving Site

Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.

Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.

ePaymentAmerica said Yapyzal allows brands to dive into Facebook commerce without any coding knowledge, additional marketing expenses, or the need for separate shopping or payment-processing sites.

Brands must pay a onetime setup fee of $79.95, a monthly fee of $29.95, and a per-transaction fee of about 3 percent to use Yapyzal, with the customer-service and billing operations powered by ePaymentAmerica.

ePaymentAmerica President and CEO Christopher Reckert said that while Yapyzal is launching on Facebook, the aim is to roll it out across other social applications, adding:

There have been several services brought to market that fall short of creating a truly easy-to-use social-commerce experience because they ultimately force customers to leave social media to complete the transaction, to use a separate and cumbersome payment account, or they merely embed and redirect the customer to a business’ website. With Yapyzal, businesses can use a secure Web-based application to post and sell a product directly from their Facebook page. The customer then makes the purchase without ever leaving the Facebook experience. And the financial transaction is handled by ePaymentAmerica, an established credit-card processing and ecommerce provider.

For customers visiting a business social media site, it is as simple as seeing an offer they like and then buying. For the business, it is as simple as post, share, and then sell. There is nothing else like it, which is the essence of our pending patent.

Yapyzal offers an unprecedented and powerful sales tool — the ability for a business to design, post, and share an offer, and then complete a transaction on social media, regardless of physical location.

For a small business, Yapyzal unleashes the online reach of social commerce with the power of a big business enterprise. For a big business, Yapyzal is a social-commerce solution with the customer intimacy of small business. A Yapyzal offer isn’t a cumbersome shopping cart — it is an opportunity to easily feature and sell a specific item directly to millions of potential customers through the viral awareness of social media. When customers see the Yapyzal brand, we want it to immediately bring to mind the ultimate impulse buy experience with the preferred payment method — credit and debit cards.

Readers: Have you ever purchased products or services directly via the Facebook platform?