Yahoo!'s Search Rates to Surge, Report Says
NEW YORK When Yahoo! announced last month that it planned to expand its search partnership with Google, ad buyers said they were worried. Now, a new report appears to confirm some of their fears, as it predicts that Yahoo!’s search ad rates are set to surge.
Search ad technology specialist SearchIgnite, which claims to help its clients manage $350 million in paid search ads, said Yahoo!’s keyword ad prices should increase by an average of 22 percent, assuming the embattled Web giant attempts to maximize profits on the keywords it out sources to Google.
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