A hoarse-voiced Marissa Mayer of Yahoo—appearing today at the 4A's Transformation Conference in Beverly Hills, Calif.—became most animated when asked about her company's $1.1 billion acquisition of Tumblr.
Interviewer Rob Norman of GroupM broached the topic skeptically, noting that Tumblr founder David Karp has described the site as a "beautiful creative palette that is unpolluted by ads." So, Norman asked, how exactly will you get your $1 billion back?
Without missing a beat, Mayer noted that the site is a huge reservoir of content, with some 176 million individual blogs.
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