Yahoo's Best Ad Growth in Years Comes With Costs

Revenue up 15 percent in Q2

Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall.

Yahoo announced second-quarter results today and showed strong search and mobile, video, native and social advertising numbers. (Mayer calls those Mavens.)

"I'm extremely pleased with our achievements in Q2, with revenue growing 15 percent year-over-year, marking our most substantial GAAP revenue growth in almost 9 years," Mayer said in the earnings statement today.

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