Yahoo Standardizes Digital Ad Platform

Yahoo’s AMP system will give advertisers a single Web-based dashboard for placing ads across search, display, local, mobile and other categories, according to the article. The company said that AMP will also provide a set of tools allowing advertisers to target campaigns based on geography, demographic criteria and online behavior.

These kind of package deals help bring more sponsors into the mobile fold, since the wireless landscape is extremely fragmented and often difficult for advertisers to deal with.