Yahoo Wants to Be a Serious Player In Social Logins

Social logins have become increasingly important as a way for consumers to easily identify themselves on the Web. While Facebook has long been the dominant player, Google has seen some significant gains recently. According to data from Gigya, a provider of social identity management solutions, Yahoo only has a 15 percent share of social logins. But perhaps it wants a bigger piece of the pie.

The Internet corporation announced yesterday that it would be disabling the social login options from Facebook and Google for certain services, including Flickr and Fantasy Sports.