Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front. This morning, TechCrunch reports that Yahoo CEO Marissa Mayer and her team are in talks with BrightRoll that may result in a $700 million acquisition.
The tech news website states that term sheets have been signed, and if an agreement is met, the deal could fall anywhere between $500 million and $1 billion but will probably end up being $700 million to $725 million.
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