Yahoo Readies Its Advertising Arm for Election Season

Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads

For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership. Now, it’s making sure that its advertising arm is equally ready for the campaign season ahead.

In an announcement today, the Sunnyvale, Calif.-based company disclosed that it was naming Cox Digital Solutions the exclusive national seller of political, issue and advocacy advertising across Yahoo properties for the upcoming election year. 

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