Yahoo Polishes Up for World Cup
Yahoo has launched a content and marketing initiative including microsites, mobile experiences, online games and search tools to bring World Cup coverage for users around the world.
Riding on the World Cup fever, Yahoo has developed a dedicated page for the tournament, new shortcuts in the search results page with information such as photos, videos and news, a customizable toolbar with real-time scores and an online penalty kick competition.
Yahoo will also launch a mobile site covering the tournament in 40 markets and will be accessible across more than 4,500 types of mobile devices.
David Ko, senior vice president of audience, mobile and local for Yahoo, said the World Cup evokes more passion than any other sporting event in existence and Yahoo is engaging fans around the world.
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