Yahoo News Defends Controversial Campaign Featuring 'Polarizing' Issues

'Immigrants endanger us,' the ad says

Yahoo News stands by an ad it released after backlash over the language it used.

The ad has a barrier with one wall that says “immigrants enrich us” in blue and another that says “immigrants endanger us” in red. The tagline is “See all sides.”

The ad is seemingly part of the “See All Sides” campaign for the relaunch of its Yahoo News app. The campaign has shows other “two-sided” arguments, though without such charged rhetoric.

Other examples included “protect our privacy” on a blue computer screen versus “protect our people” in red or “save the environment” in blue compared with “stimulate the economy” in red.

A

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in