Yahoo! Media VP Jimmy Pitaro on 'Quick Snacks'

Yahoo! Media vice president Jimmy Pitaro spoke with E.B. Boyd for the So What Do You Do section of WebNewser parent mediabistro.com, during which he discussed Yahoo!’s wrap-up shows, such as Prime Time in No Time and Tech Ticker.

Pitaro’s take on the wrap-up shows follows below, but for the entire interview with Boyd, please click here:

All of our data tells us that our audience wants quick snacks. They’re not that interested in consuming 22-minute sitcoms or one-hour dramas.

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