It’s not enough to ask consumers to talk about your brand, Yahoo says. If you want to get people really engaged, invite them to weigh in on relevant content.
That’s the thinking behind the company’s latest social feature called the Social Sentiment Slider, which launched today.
Placed directly beneath Yahoo stories, the sponsorable widget asks a question related to the article and lets readers register their opinions by sliding their cursors across an interactive scale.
For example, after a story about the future of the iPod, the Sentiment Slider might ask, “Is the iPod going the way of the dinosaur?” Readers can respond on a scale that runs from “No one needs an iPod” to “It will always be relevant.”
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