Yahoo Is Leaving Tumblr Alone

While the tech firm has adhered to its hands-off approach, it has helped Tumblr develop native advertising products.

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According to a report in Adweek, Yahoo is living up to its hands-off promise to Tumblr.

When the site was acquired last May, Yahoo CEO Marissa Mayer said, “We promise not to screw it up,” and that the site would continue to operate independently. Now, over a year in, it seems that the tech firm has largely lived up to that promise.

“It’s a very healthy working relationship where we are still able to maintain our independence but also have a lot of great access to the technology and financial resources they have to help us grow our business faster,” Lee Brown, Tumblr’s global head of brand partnerships, told Adweek.

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