Yahoo Inc To Cut 675 Jobs
After poor first quarter earnings, Yahoo has announced that it will lay off 5% of the company’s workforce. This will be the third round of layoffs in a little over a year for the Sunnyvale, California-based company. Dan Fost of the Los Angeles Times sheds some light on the challenges the company faces:
Guy Schuller, who oversees media strategy for Chrysler and other clients of interactive ad agency Organic Inc., said that Yahoo’s earnings show how advertisers are putting more emphasis on less-expensive targeted ads, such as search, instead of display ads, “previously their bread and butter.”
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