Yahoo Expects $100 Million in Ad Sales from Tumblr

During a quarterly earnings call, Yahoo CEO Marissa Mayer revealed her vision for Tumblr — a $100 million vision. According to Mayer, the blogging platform will bring in $100 million in ad revenue next year. Mayer also said that Yahoo’s native advertising business will rake in $250 million.

That’s music to the ears of Yahoo investors, who were a bit concerned when Mayer decided to plunk down more than $1 billion for Tumblr last year.

The Wall Street Journal reports that since Yahoo acquired Tumblr, its audience has increased by 40 percent to 420 million users and registered blogs have doubled to 206 million.

What does this all mean for Tumblr users? More ads. A lot more.