Yahoo Expands Search Ad Platform
When Yahoo signed its search ad partnership with Microsoft last year, it promised that the deal did not mark the end of the Yahoo Search brand and that it would continue to innovate in the space.
On Wednesday, the Web giant unveiled a pair of new search ad products that go a long way toward keeping that promise. First, during a special search marketing event held at the company’s Sunnyvale, Calif., campus, Yahoo announced it was testing Y!our Ads, a product that delivers text ads that take into account users’ previous search histories, rather than serving ads based solely on specific search terms.
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