Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie Couric. Savitt was in Austin for SXSW and Yahoo took over Brazos Hall on one corner of the city to hoist its purple flag. Adweek caught up with Savitt at Yahoo’s rooftop lounge to find out what’s next from the company and what she sees coming out of this year’s festival.
On Yahoo’s approach to content:
We call it our digital magazine strategy, and magazine is somewhat of a euphemism.
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