Yahoo CEO: Microsoft Bid Galvanized Us

AdAge reports on how in Jerry Yang‘s lemons-into-lemonade scenario, Microsoft’s unsolicited bid for his company has fired up the ranks:

“The Yahoo co-founder and CEO told 400 attendees at the Interactive Advertising Bureau’s first conference that Microsoft’s unsolicited bid for Yahoo ‘in many ways has been a galvanizing event for all of us at Yahoo.’ The company is more focused than ever on creating a more open, efficient ad platform, Mr. Yang and Yahoo President Sue Decker told an IAB audience.”

Yang

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in