Yahoo Buys Upstart Snapchat Rival Blink

Enters secret messaging fray

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target. 

Blink is a small startup with less than 100,000 downloads on the Google Play store. It grew out of a location-focused app called Kismet, which was developed at Meh Labs run by ex-Google employees.

"The entire team behind Blink and Kismet will be joining our mobile team in Sunnyvale [Yahoo's headquarters in California] where they will focus on smart communication products,” a Yahoo rep said in a statement.

Blink users were able to send texts and share photos, videos and music in a secretive way.

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