Yahoo is Buying Mobile App Analytics Platform Flurry
Yahoo has announced its acquisition of mobile app analytics and ad platform Flurry in an effort to build up its mobile business.
Yahoo is buying the mobile app analytics firm Flurry. “[The acquisition] reinforces [Yahoo’s] commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions,” Scott Burke, SVP of advertising technology, wrote in a blog post.
“Joined with Yahoo we are in an even better position to achieve our goals,” Flurry’s president and CEO Simon Khalaf wrote. “With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users for their apps and more importantly, make money from ads.”
The company blog posts come after TechCrunch and Recode reported earlier in the day that a possible acquisition was in the works.
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