Money-Losing Santa Monica Web Firm Hits Jackpot
Today at the CBS upfronts in New York, Two and a Half Men sub Ashton Kutcher told the assembled crowd that people have been reacting to the news of his hiring as if he had won the lotto.
The folks at Santa Monica Internet advertising firm 5to1 must be feeling the same way. Despite the fact that the company last year lost the equivalent of what Kutcher will receive for nine episodes of work, it has been acquired by Yahoo! for $28 million.
Founded in 2008, the 19-employee firm has never turned a profit.
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