xAd: Mobile search activity 24% higher on Christmas Eve than Black Friday

Mobile-location ad platform xAd has released its latest report on mobile usage, identifying a new trend called Mobile Eve, when retail related mobile search activity is at its highest. Mobile Eve is actually Christmas Eve, and, according to xAd, sees this search activity to be 24 percent greater than on even Black Friday.

The high search activity on Christmas Eve comes as a result of last-minute shoppers, and their need to find retail locations that might carry a specific gift item.