It’s not quite The Robb Report territory. But the target audience for Physicians’ Life, a new bi-monthly consumer magazine debuting this spring from New Jersey trade publisher Wyanoke Group’s SLACK Inc. is right up there.
From Keith J. Kelly’s report:
“We’re not going for the pharmaceutical and healthcare advertisers,” Wyanoke Group CEO Peter Slack said after being reached at an optometrists convention in Hawaii. “We’re going for consumer advertisers in fashion, auto, travel and the luxury watch market.”
He plans to send 340,000 controlled-circulation copies to the MD audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in