WWE Now Has More Than 750 Million Social Followers

Snapchat is WWE’s fastest-growing social platform

Headshot of David Cohen

World Wrestling Entertainment dropped social media in a suplex, announcing that WWE social media accounts surpassed 750 million followers across 16 platforms.

According to WWE, its video views are up 56 percent over the past year, to more than 15.1 billion, and its social media engagements leaped 45 percent during the same time period, to 1.1 billion.

WWE shared some statistics in an email to Social Pro Daily:

Its YouTube channel has more than 14 million subscribers and topped 12 billion video views over the past 12 months, and its subscriber total surpasses those of the National Basketball Association, Major League Baseball, the National Football League, the National Hockey League, ESPN, NASCAR and FIFA.

Its Facebook page has more likes than the NBA, Kim Kardashian, Nike, Marvel, Google, ESPN, Jay-Z or UFC.

The @WWE Twitter account, with more than 8.7 million followers, tops Disney, MLB, Tom Cruise, McDonald’s, Verizon or Pepsi.

The WWE Instagram page’s 11.6 million followers are more than those of the NFL, MLB, ESPN, UFC, Taco Bell, Gatorade, HBO or the NHL.

#Gillberg IS HERE!! #Raw #FestivalOfFriendship

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Snapchat is WWE’s fastest-growing social platform.

Readers: Are you one of the 750 million-plus (and counting) WWE followers?

WWE logo courtesy of WWE Facebook page.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.