WSJ: WaPo's Hyperlocal LoudounExtra.Com Is A "Flop"

For believers in the power of rigorous local coverage to help save newspapers, the Washington Post’s launch of LoudounExtra.com last July was a potentially industry-defining event. It paired a journalistic powerhouse with a dream team of Internet geeks to build a virtual town square for one of Virginia’s and the nation’s most-affluent and fastest-growing counties.

Almost a year later, however, the Web site is still searching for an audience. Its chief architect has left for another venture in Las Vegas, and his team went with him.