WSJ U.S. Edition to Hit London Streets

wallstreetjournal.jpgStarting April 16, The Wall Street Journal will begin printing its U.S. edition in London and selling the paper in approximately 250 outlets around the city for a cover price of £2.50. It will also be available for home and corporate subscriptions.

Because the U.K. is five hours ahead of the United States, the paper available in London will not be exactly the same as the one New Yorkers receive. The WSJ prints three editions every day — the two star, the three star and the four star. The two star closes at 7:30 p.m. EST and is distributed on the U.S.’s West Coast. The London edition will be the three star, “basically the two star that has major fixes, which is rare,” Robert Christie, VP, communications at Dow Jones, told FBNY. It will be available in London before 7 a.m. local time every day. Gothamites receive the four star edition, altered from the three star “as the news changes” and put to bed at 10:40 p.m. Christie says.

Wall Street better watch its back. “We’ll now be able to give [London readers] the competitive advantage of having the world’s best business paper five hours ahead of U.S. readers.” Michael Bergmeijer, managing director of Dow Jones’ Consumer Media Group in Europe, said in a release.