WSJ Makes Changes to Paywall

The wall finally has some give.

The Wall Street Journal, one of the pioneers of the paywall, has made some changes to make its online barrier slightly more scalable.

According to Nieman Lab, the Journal is opening all stories that are shared by a subscriber or one of the paper’s staffers. A non-subscriber can read that single story, or if they want, sign up for an experimental 24-hour free access offer.

Dow Jones chief customer officer Katie Vanneck-Smith said the paywall changes are designed to strike some balance between social sharing and protecting the Journal’s content.

“The destination has become a very hard place to protect,” Vanneck-Smith told Nieman Lab. “The big players—the Facebooks, the Googles—have in many ways become the default for many customers. As publishers, our job is to strike a balance between understanding how we protect the destination that is our brand, and also work with the consumer behavior of using distributed platforms as a gateway into news and information, and into the wider web.”