WSJ. Magazine Ups Frequency

The Wall Street Journal‘s lifestyle magazine, WSJ., is increasing its frequency to 10 issues per year beginning in 2012. When the magazine first launched in September 2008, it published quarterly, then raised its frequency to six issues a year in 2010. For 2011, it’ll put forth nine issues.

The magazine boasts a global circulation of over 1.6 million and is distributed in the U.S. as part of WSJ Weekend, and The Wall Street Journal Europe and The Wall Street Journal Asia in other parts of the world.

The next issue of WSJ. will come out this Saturday, October 23rd, followed by the December issue, which will be  the first issue to be overseen by the magazine’s new editor in chief, Deborah Needleman.

Says Michael Rooney, chief revenue officer of The Wall Street Journal of the changes:

WSJ. magazine has struck a chord with advertisers looking to reach the most affluent and influential demographic during the time when they are more likely to plan trips, shop or otherwise spend. This increase in frequency provides advertisers with even more opportunity to reach this discerning audience and speak directly to their sensibility as consumers.