WSJ: Dow Jones May Buy Out Hearst for Rest of SmartMoney

Dow Jones & Co., a financial-news segment of News Corp., is eager to buy up the remaining half of SmartMoney currently controlled by the Hearst Corporation, according to a report by The Wall Street Journal that cited people familiar with the matter.

(By the way, the WSJ is also a News Corp. entity, so just try to untangle that sourcing mystery. Maybe they were passing notes during a boring staff meeting.)

As it stands now, Dow Jones and Hearst split oversight SmartMoney, which consists of a monthly magazine, a Web site, and a custom-publishing division. Dow Jones handles the content, Hearst the distribution. The plan, according to the Journal story, is to fold SmartMoney staff into the Dow Jones editorial network.