To Charge More for Content

While the rest of the media world agonizes over whether to charge for content the Wall Street Journal, who has always charged is now planning on charging more! The Nieman Journalism Lab has posted a really interesting video interview with Alan Murray, executive editor of who says that The Journal is planning on launching a “premium iniative” to sell “‘narrower information services’ at a higher subscription rate to subsets of its readership. He was coy about what services will be offered but mentioned, as examples, energy coverage and some sort of news service for chief financial officers.”

Murray had a number of other interesting points to make about how paid content should work online, notably that paid content should appeal to niche interests, and that newspapers do themselves a disservice by firewalling breaking news: “If it’s a big news story, if we report a takeover and — we could hold that behind the pay wall, but if we do, BusinessWeek or someone else will simply write a story saying ‘The Wall Street Journal is reporting x,’ and they’ll get all the traffic. Why would we do that?” Read the whole thing here.