W’s Nina Lawrence Decamps for WSJ

Publisher put in 15 years at magazine giant

W’s Nina Lawrence has split after 15 years at Condé Nast for The Wall Street Journal, where she’s landed a big job: vp of global marketing, advertising sales. Lawrence will be in charge of overseeing the global ad sales team across print, digital and events and expansion of its creative and custom advertising. She'll replace Andy Sippel, who recently left for USA Today, and will report to Michael F. Rooney, chief revenue officer at the Journal. She'll start in the next few weeks.

"The WSJ is probably the most authoritative voice in the world," Lawrence said by phone. "It is the furthest along in monetizing digital. And it’s on a rapid growth path. All that means it’s very exciting to grow and expand an already enormous franchise.”

Vp and publisher of W since 2005, Lawrence saw the magazine through its move from the b-to-b-focused Fairchild Fashion Group to Condé Nast and the replacement of its longrunning editor Patrick McCarthy. After a bumpy period, she leaves the luxury pub in good shape: editor in chief Stefano Tonchi’s direction has hit its stride, two years into his tenure, and ad pages rose 14 percent to 502 in the first half of 2012, per the Publishers Information Bureau.

Lawrence’s move comes at a time of expansion for the Journal brand, with the Journal launching a weekly real estate section on Oct. 5 and WSJ., the Journal’s glossy, set to expand its frequency in 2013.

It’s been a game of musical chairs of sorts at luxury publications lately. Deborah Needleman just defected for rival T: The New York Times Style Magazine to replace Sally Singer. Needleman’s replacement hasn’t been named. And now W has to find a replacement for Lawrence, who only informed Condé Nast today of her decision.