Writing Better Press Releases with Chris Penn of SHIFT Communications
The passive voice is not known for being your friend
This morning, our friends at SHIFT Communications released “Bad Press Release Bingo,” a collection of the 50 most (over)used words in your average press release as calculated by algorithm. We’re big fans of such no-no collections, even though this one MAY have been shared by another site…
FWIW, some of these words are tough to avoid — but as Chris Penn, VP of marketing at SHIFT and frequent speaker/blogger puts it, the firm designed this list and its associated game in order to encourage PR professionals to actively think about the words they’re using rather than just choosing them reflexively because everyone else does.
Sticking
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