Rodale’s purchase of Running Times in 2007 could have put the magazine in an awkward position, as the media company also owned main competitor Runner’s World.
Running Times chose to stand out by making elite runners its focus, both as the subject of features and profiles, and as the audience for service pieces that focus on how to prevent injuries and optimize training.
You may initially find more success pitching stories to the website rather than the bimonthly print magazine:
Since the print publication comes out just six times a year, there are some great freelance opportunities online.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in