Wrestler-Turned-Porn Star and Her Publicist Make Videos

Publicists, why tweet your displeasure about something when you can make an entire video about it?

Do you remember the wrestler Chyna? Anyway, Chyna (real name Joanie Laurer, in the center at left) is now making porn with her first film Backdoor to Chyna coming out June 27. We’ll give you a moment to let that sink in.

Chyna was working with the PR firm Model House Talent until she fired them. Why were they dismissed? One of the publicists Chyna worked with, Daisi Pollard Sepulveda, made a video of her own in which she says Chyna “could’ve made better decisions.”

She continues, “a lot of girls look up to Chyna. And there are a lot of men who would find her desirable without seeing her fucking.” Snap. We’ll give you a moment to let that one sink in too.

Sepulveda starts her statement, which is available here, by saying that the firm was “unaware” of the steps its client was taking to pursue a porn career. “Obviously, by the tone of my voice at this moment, I’m not supporting this and we’re not necessarily in agreement or alliance on this at all.”

She goes on to say that the firm is “not in the porn business” but that she hopes that everyone can get together to collectively turn this into a “more positive opportunity.” But then she makes the comments above, which probably didn’t make the former wrestler very happy.

In response, Chyna wrote a letter specifically to Sepulveda terminating the relationship and stating, “At the very least, you should have contacted me before you said anything on my behalf on this subject.”

Despite what she says, Sepulveda is really cutting ties with Chyna. No one would work with a publicist that makes a public video criticizing them about making bad decisions. For PR pros, this colorful vignette illustrates why communication between the client and the firm is so important. A quick conversation where Chyna discussed her plans and Sepulveda her reservations may not have saved the account, but could’ve resulted in a short dignified statement announcing that they’re breaking up.

Moreover, this tale should also serves as one more example of a publicist deciding that what they do doesn’t mesh with what the client has in mind and moving on, although it was executed in maybe the worst way possible.

So it sounds like Chyna is in need of a new publicist. Any takers out there?
[image via]