WPP, Comcast Invest in YouTube Network Fullscreen
Company plans to invest in original content, global expansion
Word had leaked recently that the YouTube multi channel network Fullscreen was set to receive a cash infusion from Comcast and former News Corp. chairman Peter Chernin, in the neighborhood of $30 million per Allthingsd.com. Turns out, agency holding company WPP is joining the party.
Fullscreen, which helps market, program and sell ads for over 10,000 YouTube creators, will formally announce today that it has taken on an undisclosed funding round. The plan, according to CEO George Strompolos, is to pour some of that investment into original content that Fullscreen would own and operate, while also investing in the company’s tech and software to facilitate international expansion.
Per Strompolos, Fullscreen already employs 160 people.
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