Expo 2015 Launches Contest to Find New Logo

Milan, food, and a “planetary botanical garden” designed by Jacques Herzog? Where do we sign? There are only 1,578 days ’til Expo 2015, which Milan beat out the Turkish city of Smirne—in what was surely a close competition—to host. The international event, which has already recruited collaborators such as Herzog, Daniel Libeskind, Mark Rylander, and production designer Dante Ferretti, will tackle the theme of “Feeding the Planet, Energy for Life.” (Something tells us that the planet loves pasta and gelato!) But since winning the bid two years ago, Expo 2015 has been using a temporary logo that is, how you say, molto brutto.