WORLD CUP: More Facebook Interactions After Week One Than Super Bowl, Olympics, Oscars Combined
As predicted by Adobe Social, in just its first week, 2014 FIFA World Cup Brazil has already generated more Facebook interactions (posts, comments, and likes) from more users than Super Bowl XLVIII, the 2014 Winter Olympic Games, and the 86th Annual Academy Awards combined, according to the Facebook Data Science Team.
As predicted by Adobe Social, in just its first week, 2014 FIFA World Cup Brazil has already generated more Facebook interactions (posts, comments, and likes) from more users than Super Bowl XLVIII, the 2014 Winter Olympic Games, and the 86th Annual Academy Awards combined, according to the Facebook Data Science Team.
From June 12 through 18, some 141 million Facebook users were responsible for about 459 million interactions. In comparison:
- Super Bowl XLVIII totaled 185 million interactions from 50 million users.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in