World Cup Final Sets Twitter Marks

Twitter said Spain’s 1-0 victory over the Netherlands in the championship game of 2010 FIFA World Cup South Africa marked “the largest period of sustained activity for an event in Twitter’s history.”
Spokesman Matt Graves wrote on the Twitter Blog that Tweets per second reached 3,051 when Spain scored the winning goal, averaging 2,000 during the game’s final 15 minutes.
Graves wrote:

During the final, people from 172 countries Tweeted in 27 different languages.

At the moment of the winning goal, people from 81 countries Tweeted in 23 different languages. This moment is represented on this Wordle infographic (below).

To highlight how much Twitter has been pulsing with World Cup activity over the past month, our analytics and relevance teams put together the infographic below, charting fans’ use of hashflags (like #esp or #usa) during the tournament with a background of TPS over the same period.

When you look at this graphic, think of it like a sound wave — the louder and more consistent the “sound,” the bigger the impact in all directions.

Countries’ flags represent use of their hashflag. The size of the flag “waves” fluctuate with the frequency and consistency of tweets containing each country’s hashflag.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.