Word of Mouth Marketing Association Issues Social Media Disclosure Guidelines
As PRNewser has previously reported, things are a bit messy right now — to say the least — when it comes to social media and disclosure. That is, bloggers, spokespeople, PR and marketing professionals disclosing who is paying them to say stuff and what is “authentic” communication.
The Word of Mouth Marketing Association (WOMMA) is trying to clear things up a bit with its new “Guidelines For Social Media Disclosure.”
For blogs, WOMMA suggests bloggers use the following language:
I received (product or sample) from (company name), or (company name) sent me (product or sample).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in