Woods' Campaign a PR Fail?
It hasn’t even been a week since Tiger Woods launched his media offensive – tweeting, writing, and making radio appearances – and already the campaign is being deemed a failure. Why? He’s boring (a sentiment we saw seconded on Twitter) and he’s not really saying much.
The AP says:
The problem isn’t just that Woods is perceived as an aloof phony interested only in padding his still hefty bank account…The real problem is that he’s not remotely interesting unless he’s winning golf tournaments.
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