Jay Penske Makes His First Major WWD Move

PMC scion opts for a Variety-like print-digital strategy.

Starting in late April, the “D” in WWD will no longer stand for daily. Rather, it will be short for “digital.” Or, if you prefer, media disruption with a capital D.

Fairchild Fashion Media owner Jay Penske has been spending a great majority of his media-calendar time recently not on Deadline or Variety but rather WWD. And he has chosen to do with the 105-year-old fashion industry bible what he did not so long ago with his 110-year-old showbiz bible. From today’s announcement:

On April 29, the print edition of WWD will launch in a new weekly format – with global fashion and retail news, striking photography, analysis, features, profiles, opinions and spirited coverage of the rich social and cultural scene that revolves around this creative and essential sector. The final daily print edition will be delivered on April 24.

As part of the reconfiguration, WWD says it plays to add international bureaus this year in China and Brazil. In many ways, thanks to a recent “2011 traditional-style home” LA Times typo, everything old Penske touches these days is new again.

[Image via: Fairchild Summits]

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